How I Choose My Clients

Introduction: Why Client Fit Matters

Photography, for me, is never just about producing images—it's about creating a sanctuary where trust, respect, and emotional resonance can flourish. Every session is a deeply personal journey, and because I devote so much care and energy to each one, I only take on a limited number of clients each month.

Just as clients carefully choose their photographer (though not everyone invests the effort), I must also choose mine. This isn't about judging character—it's about protecting the creative process and ensuring that both sides feel aligned. When we share clarity, mutual respect, and intention, the collaboration becomes not only smoother but profoundly more meaningful.

As someone who once struggled with people-pleasing, I've learned that saying "no" is sometimes the most respectful choice—for both myself and the client. Even if a project comes with a generous budget, if the energy doesn't feel right, I would rather step aside. Soulful work requires more than resources; it requires commitment, trust, and shared vision.

If I were to work with a misaligned client, there's a high chance that things could turn out badly. Because I put in 101% effort each time, the fallout would hurt me beyond description. Imagine pouring in extra care and dedication, only to be met with betrayal—it's deeply wounding to the mind and spirit. This is why filtering is not optional; it's essential for protecting both my artistry and my well-being.

Without filtering, I would not have been able to continue my soulful work to this day. Boundaries are what allow me to sustain this path, ensuring that each collaboration remains intentional, healing, and worthy of the energy I invest.

Over the years, many people have reached out to me, sometimes in overwhelming numbers. Through working with both wonderful and challenging clients, I've learned to discern more carefully before committing. This helps me avoid high-risk situations where expectations may shift unpredictably. I continue to observe my clients throughout the process, because some reveal their true character only over time. While I can't always be perfectly accurate, this practice has allowed me to protect my energy and maintain healthier collaborations.

So ask yourself: would you prefer to work with a photographer who carefully filters his clients, or with one who accepts anyone without question?

How I Choose My Clients

Over the years, I've learned that the success of a portrait session depends as much on alignment as it does on technical skill. Every collaboration is a shared journey, and the energy we bring to it shapes the outcome. That's why I pay close attention to the way potential clients reach out, communicate, and engage with my work. These signals aren't about judgment—they're gentle indicators of whether we'll be able to create something truly meaningful together.

Here are some of the ways I assess fit:

1. My WhatsApp Template:

   A First Glimpse of Alignment
   
   When someone clicks my WhatsApp link (on my contact page) to reach out, they're greeted with a simple template. It's designed to guide the conversation and help me understand their needs. If a person doesn't fill in anything at all, it's often a sign they may not follow instructions well. That matters—because our collaboration depends on clear communication and mutual effort.

   Even when the template is acknowledged, vague or unrelated replies can signal potential misalignment. If someone skips the questions or responds in fragments, it may suggest we won't communicate smoothly. And in a process as nuanced as photography, clarity is key.

2. Unsolicited Messages:

   Respecting Boundaries
   
   I've intentionally kept my contact number private—even off my Google Business page—to encourage potential clients to read through my website beforehand. Once they are ready, they can reach out via my WhatsApp link on the site. Yet some people still find ways to message me directly. A simple "hi" from an unknown number, without context or courtesy, often tells me we're not on the same wavelength.

3. Calls Without Texts:

   Modern Etiquette Matters
   
   We live in a busy, multi-time-zone world. Dropping a text before calling is a basic courtesy—even my elderly relatives do it. If a stranger phones me out of the blue, especially without prior notice, it suggests we may not share the same mindset around respect and communication. If it's clearly an urgent case, I probably can't help.
   
   I've already indicated on my website that clients can schedule a call with me, which means I'm not available for unscheduled calls without prior consultation.

4. The Multiple Missed Call:

   Recognising a Rushed Personality
   
   Sometimes, a day or more after our WhatsApp exchange, I receive multiple missed calls from a client—as if I'm expected to wait by my phone for their next enquiry. I've even experienced disrespectful messages following such spam calls. For non-commercial personal portrait sessions, this kind of urgency isn't necessary. It often reflects a rushed character, someone who may pressure me or others during the shoot. That's not the energy I want to invite into my photo sessions.

5. Skimming My Website:

   A Missed Opportunity for Clarity
   
   I've spent thousands of hours crafting my website to be transparent and informative. Key details—like package inclusions—are highlighted repeatedly. If a client overlooks these obvious points, it often means they haven't taken the time to read. Missing small details is understandable, but skipping the essentials can lead to miscommunication and unmet expectations.

6. Reaching Out as a Middleperson:

   Why Direct Collaboration Matters
   
   Working directly with the person being photographed is essential for clarity, trust, and soulful collaboration. When communication is routed through a middleperson, important nuances are often lost, leading to misunderstandings and a less authentic outcome. Direct collaboration fosters a deeper connection, allowing for a more genuine and impactful photographic experience.
   
   This approach respects the creative process and ensures that everyone involved feels seen, heard, and valued. While middlepersons may have good intentions, the added layer often complicates communication and dilutes the emotional resonance that makes a photograph truly special.

7. Seeking "Just Any Photographer":

   Protecting Creative Integrity
   
   Photography, for me, is deeply personal. I don't approach it as a transactional service, but as a craft that requires trust, commitment, and genuine appreciation of my work. If someone is simply looking for "any photographer" and not truly drawn to my style or philosophy, I would rather step aside.
   
   Each session demands immense energy and care, and my time is limited by the effort I invest in creating soulful, meaningful portraits. That's why I prioritise clients who genuinely want to work with me—not just because I happen to be available, but because they value the artistry and emotional resonance I bring.
   
   Over time, I've developed many ways to recognise when someone is only seeking "any photographer":

   • Vague or generic enquiries
   • Lack of interest in my portfolio or philosophy
   • Overly transactional tone

   These cues help me protect my energy and ensure I work only with those who truly resonate with my vision. Every collaboration should be intentional, respectful, and worthy of the energy we both put in.

8. Skipping the Budget Conversation:

   Why Enthusiasm Alone Isn't Enough
   
   Some clients reach out with great excitement, eager to fix a shoot immediately—yet without even discussing budget. This often stems from the misconception that professional photography is inexpensive, perhaps influenced by lowballers who spoil the market.
   
   When I later share my packages, such clients may go silent or react with shock. In doing so, they reveal a lack of preparation and show they never truly valued the craft in the first place.
   
   Photography requires commitment, respect, and investment. Enthusiasm is welcome, but it must be paired with realistic expectations and a willingness to honour the value of the work. Otherwise, the collaboration cannot move forward meaningfully.

9. Resistance to Fair Rates:

   A Test of Respect
   
   I keep my rates affordable by streamlining services. But when a client requests something extra—like an in-person meeting—I'll quote accordingly. A client with emotional intelligence will understand and appreciate that. Someone unwilling to respect boundaries may react with indignation, revealing a lack of regard for my time and effort.

10. Idea Fishing Without Commitment:

    Honouring the Creative Process
    
    I only work with clients who trust me after reviewing my portfolio and website. During enquiries, I offer package consultations—but recommendations and creative ideas are shared only after a booking fee is paid. This protects my time and prevents idea theft, where someone might take my concepts to a cheaper photographer.

    I never rush clients to make decisions. If someone chooses not to place a booking fee during our first conversation, that's perfectly fine. But it often reveals they haven't invested enough time to understand my work or build confidence in setting up a session. Even after chatting, if there's no commitment, I usually don't prioritise them—because many other clients are more deserving of my energy and support.

11. Overemphasis on Quantity:

    Value Misalignment
    
    When a client repeatedly says, "I only need X number of photos", it often signals a transactional mindset. I understand being budget-conscious, but this suggests doubts about my ability to provide a fair quotation based on their minimum requirement. Such caution can undermine trust and collaboration.

When Clients Aren't a Good Fit

Even with the best intentions, not every enquiry will align with the way I work. When I sense that a collaboration may not be a good fit, I choose to step back with respect and honesty. This isn't about rejection—it's about protecting the creative process and ensuring that both sides feel valued.

In practice, my responses vary depending on the situation. If I spot an obvious misalignment, there's a high chance I won't reply at all, or I may simply decline by saying I'm not available. This avoids wasting time for both sides and prevents unnecessary friction. If the enquiry isn't perfect but shows some potential, I may spend a little time to “test” the interaction. Should the person respond with understanding and humanity, I'll explain things further—provided I have the energy to do so amidst my own commitments. And if someone sounds like a genuinely good fit, I'll usually reply as soon as possible, while continuing to observe and ensure the alignment holds over time.

For example, if I know a client has unrealistic expectations, I'll simply point them to my rates page. Half of the time, the client disappears without a word, and the other half, they admit—sometimes embarrassed—that their budget isn't there. This simple step saves both of us unnecessary back‑and‑forth and helps me focus on those who truly value the craft.

If I decline, I do so gently, often pointing clients back to the resources on my website so they can better understand what I offer. Sometimes, I may suggest that they explore other photographers whose style or approach might suit their needs more closely. My goal is always to leave the interaction with dignity, clarity, and kindness.

By being transparent about fit, I safeguard the energy I pour into each session and ensure that the clients I do work with receive my fullest attention and care. This way, every collaboration remains intentional, soulful, and mutually respectful.

In Closing: A Gentle Invitation

If you've read this far, thank you. It means you care about the process as much as the outcome. My photography isn't just clicking photos—it's a sanctuary for healing, self-acceptance, and authentic expression. I welcome clients who are ready to co-create something meaningful, with mutual respect and shared intention.

I happily filter my clients so that I can devote my energy to those who truly deserve my effort. For me, quality matters far more than quantity—even one wonderful client a month is enough to sustain me and keep my work alive. That single aligned collaboration can cover my needs and, more importantly, nourish my spirit to continue creating soulful art.

Beyond photography, I live a fruitful life filled with service and learning. I'm building educational materials to share on my website, so visitors can grow from my experiences. I also dedicate time to volunteering, supporting my neighbours, and even caring for stray cats. These commitments remind me that life is richer than money alone—it's about connection, contribution, and living with heart.

If that sounds like you, I'd love to hear from you.